Consider this: If asked what we would like to do over the next six months, most of us will talk of virtuous activities such as exercising, reducing intake of junk food, learning new skills. But if asked to pick up activities for today, we would be more inclined towards watching T.V., eating pizza or surfing the internets.
Perhaps this is basic human nature, but it's also got a swanky name: Hyperbolic discounting.
Simply stated, it's our tendency to favour short-term instant gratification over long-term benefits. We keep putting off good things to tomorrow but when that "tomorrow" becomes "today", we are still stuck on those cakes, Coke and pizza.
Perhaps this is basic human nature, but it's also got a swanky name: Hyperbolic discounting.
Simply stated, it's our tendency to favour short-term instant gratification over long-term benefits. We keep putting off good things to tomorrow but when that "tomorrow" becomes "today", we are still stuck on those cakes, Coke and pizza.
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